The launch of the Live Legendary campaign provided an opportunity to introduce Heineken Canada on Instagram. The team and I designed the 'Grand Prize' hotel party within the profile's image squares which included a few animated gifs sprinkled throughout to keep content interesting.
For the launch of Heineken's Live Legendary campaign, I designed a microsite that housed all relevant contest details - contest info, consumer entries and submission forms. The contest mechanic was simple: share your unique city view on IG or enter on the microsite to win a 10-day luxury suite experience.

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