Smirnoff Vodka

360 Campaign | Art Direction, Design Canadians have an amazing ability to see beyond borders, so how do we heighten that sentiment with vodka? We developed an integrated, Canadian campaign positioning the Smirnoff Trademark as the amplifier of inclusive celebrations 365 days/year. Inspired by our iconic, national flag, we represented inclusivity by creating an 'Open Doors' design treatment to demonstrate that Canada's borders are always open as are the people.